HARLEDA

FOR FINANCE BROKERS & BROKERAGES

One platform.
The entire
broking journey.

From the first conversation to the next signature.
Bring your workflow together with HARLEDA.

Join the pilot waitlist ↗

PILOT WAITLIST OPEN

YOUR NEXT CHAPTER IN BROKINGDiscover the platform ↓

01 / THE BIGGER PICTURE

More than a CRM.
A connected way to work.

Keep the conversation, the application and the next step in view. HARLEDA brings the broking journey into one platform.

HARLEDA / BROKER HOME
Genuine HARLEDA Broker Home demonstration dashboard
Broker Home·CRM & Kanban·Partner Portal·Messaging

02 / KEEP THINGS MOVING

Every opportunity.
A clearer next step.

Move through your pipeline with CRM and Kanban. Keep referral partners and conversations close to the work.

Book a demo ↗
HARLEDA / OPPORTUNITIES
Genuine HARLEDA CRM Kanban board with fictional demonstration records
HARLEDA application demonstration on a mobile screen
THE JOURNEY GOES WITH YOU

03 / ON THE MOVE

The next step.
In your hands.

Complete the application on your phone or tablet. Bring the details together, then see the household picture in Client Budget.

Client Budget shows a household budget; it is not a lender serviceability assessment.

Explore the experience ↗

04 / THROUGH TO THE SIGNATURE

Keep the detail.
Keep the momentum.

Request documents and guide clients through secure signing. HARLEDA Sign supports the review and signing journey, including broker-provided Privacy and BID documents.

HARLEDA Document Requests demonstration interface
01 Document requests
Genuine fictional HARLEDA client signing demonstration
02 HARLEDA Sign

Real product screens. Fictional demonstration records. HARLEDA does not generate a broker’s BID advice.

05 / ABOUT HARLEDA

Built by a broker.
Shaped by the work.

Why should one client journey need so many separate systems?

A question from the founder’s own experience as a finance broker.

HARLEDA began as a desktop finance application, built by a broker to support the practical work of gathering client details and working through figures. That starting point led to a broader challenge: the everyday work of broking often happens across separate tools. Managing opportunities, communicating with referral partners, collecting documents and arranging signatures can mean moving repeatedly between systems.

Each tool serves a purpose. Bringing the work together is the opportunity.

Founded by finance broker Ram Aruna, HARLEDA is being developed to connect the journey from the initial referral and first conversation through to applications, client budgets, document requests and signing.

The aim is continuity: clearer communication, less repeated information and greater visibility over the next step. Clients can complete their application on a phone or tablet, while referral partners have a dedicated place to stay connected.

HARLEDA continues to be developed, tested and refined. The product film shows genuine interactions using fictional demonstration data. The pilot waitlist is open for HARLEDA Platform and HARLEDA Desktop.

Be part of the next chapter ↗

PLATFORM & DESKTOP / PILOT WAITLIST

Join the waitlist.
Help shape what comes next.

Register your interest in a free pilot of HARLEDA Platform, HARLEDA Desktop or both. Pilots will run for two weeks to one month, with places offered following a walkthrough and suitability review.

01 / JOIN THE WAITLIST

Tell us about your work.

Tell us about your brokerage, choose Platform, Desktop or both, and share the workflow you would like to explore.

02 / HEAR FROM RAM

Plan your walkthrough.

We’ll contact you as pilot places become available to arrange a walkthrough of your chosen product and discuss whether the pilot fits your needs.

03 / TAKE PART

Access if suitable.

If a place is available and the pilot is a fit, we’ll agree your exact duration within the two-week to one-month range and confirm access. Share what works and what needs refining.

Free pilots of two weeks to one month. Your exact duration and participation details will be agreed before you start. Joining the waitlist does not guarantee a place, a start date or immediate access. HARLEDA continues to be developed, tested and refined.

The waitlist covers both products. HARLEDA Desktop is a separate Windows and Mac application; it is not currently available on phones or tablets. Walkthroughs use fictional demonstration data.

THE NEXT CHAPTER

Let’s move
broking forward.

The pilot waitlist is open for HARLEDA Platform and HARLEDA Desktop.
Join the waitlist and help shape what comes next.

Join the pilot waitlist

Be part of what comes next.

Join the waitlist for a free pilot of HARLEDA Platform, HARLEDA Desktop or both. We’ll contact you as places become available to discuss suitability and arrange a walkthrough. Pilots will last two weeks to one month, with exact duration and participation details agreed before access.

Please share business enquiries only. No financial documents or client information.

A FEW THINGS TO KNOW

Can I join the pilot now?

We’re building the waitlist for both HARLEDA Platform and HARLEDA Desktop. Choose Platform, Desktop or both in the form above. We’ll contact you as places become available, arrange a walkthrough and confirm suitability before offering access. Pilots will be free for two weeks to one month, with exact duration agreed before you start. Joining the waitlist does not guarantee a place, a start date or immediate access.

Can I book a demo immediately?

Yes. Choose an available time on our Google Calendar booking page for a 30-minute walkthrough via Google Meet. Availability is Monday–Saturday, 8 am–8 pm Sydney time, with 24 hours’ notice. A calendar invitation and Meet link are generated after booking. You can also send a demo enquiry if you prefer a personal follow-up.

How are my enquiry details used?

HARLEDA collects your name, email, business name, enquiry and source so the founder can respond about your pilot waitlist registration, a demo or a brokerage introduction. Submissions are stored in this website’s database on OpenAI Sites infrastructure and are available through a restricted founder inbox. Please don’t submit financial documents or sensitive client information. For access, correction or deletion requests, email info@harleda.com.au. We use Google Workspace to send an enquiry acknowledgement to you and an alert to the founder. Delivery can occasionally fail; your enquiry remains saved in the private inbox. This does not subscribe you to marketing. We also collect aggregate page views, form starts, enquiry totals and booking-link clicks by page and source. We do not store IP addresses, full referring URLs, advertising identifiers or unique visitor IDs in these measurements. Source attribution uses tab-only session storage; no tracking cookies are set. We honour browser Do Not Track and Global Privacy Control for browser activity measurements. Booking clicks do not confirm appointments. Calendar bookings are handled separately by Google Calendar, which collects your booking details and sends the appointment invitation.